When bling meets hip hop meets cannabis the business synergy can be explosive. At least that’s what Alex Todd of Saucy Farms and Extracts is counting on. Better known as a “celebrity jeweler” to clients like Jay-Z, Rihanna and Kevin Hart, he’s feeling his way into a business which is very much of a moving target as rules and regs wind their way from local to state to national approval. We talk about his pivot to cannabis and its future in New York; east coast v. west; being an indie; and why it’s so hard to make money in this rapidly growing industry.