Light Culture

Whitney Beatty wasn’t particularly interested in the cannabis plant until a personal, transformative experience turned her around. For Whitney, it was a doctor’s suggestion that got her to pivot from entertainment industry executive to founder of Josephine and Billie’s – as in Baker and Holiday – the nation’s first black women-owned cannabis speakeasy. We talk about her transition from being a Detroit kid who said No to Drugs to an LA “Tea Pad” power player with backing from Jay-Z’s social equity fund. It wasn’t easy and she’s still putting in long hours, a rare black woman executive with a mission to help women connect with cannabis, whether by massage, talks, edibles or a good old fashioned smoke down. Her story is unique but universal, someone to watch as the cannabis world continues to unfold and expand.