Light Culture

As both a creative and a business owner, Estelle Bailey-Babenzien sits at the intersection of art and commerce. She’s a partner in the clothing brand Noah with her husband Brendon, formerly of Supreme, and the owner of Dream Awake, an interior design studio whose clients have included Adrien Grenier. Born and raised in the UK, and of half Ghanaian descent, Estelle moved to New York in 1999 with a fashion degree from London’s prestigious arts and design college Central St. Martins. Responsible for the interior architecture and spatial experiences of the brand’s retail spaces in New York, LA, London and Tokyo, she puts sustainability and social conscience at the top of her brand ethos. Today, her company Dream Awake Inc. is a full service Interior Architecture and Experiential Design studio that embodies her philosophy of life and enables her to bring her unique perspective and sensibility to the table. We talk about New York in the early aughts, being inspired by travel, Supreme’s incredible success, the travails of the music business – especially for women – and how she’d approach designing a cannabis lounge.