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      Light Culture
      Conversations with Cultural Disruptors

      Light Culture Podcast takes listeners on a journey with David Hershkovits as he interviews some of the key creatives and social disruptors of our era. They try to answer the questions: “how is culture changing and why?”

      David Hershkovits has been on the frontlines of the culture wars since 1984 as a founder, editor, and writer at Paper Magazine. As a journalist, he has followed the rise of hip hop, indie film, the crossover of fashion and streetwear, and the new cannabis culture for a range of publications including Vanity Fair, GQ, New York Daily News and the Village Voice.


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      I don’t use the word “visionary” loosely. But I do feel comfortable using it to describe Eugenio Garcia, the founder and CEO of Cannabis Now, the nation’s #1 Cannabis News magazine. As the industry goes from small to mega, Eugenio has kept pace with the changing times, extending his reach from print into digital and now into a chain of brick and mortar “retail expressions” called the Cannabis Now Wellness Experience. “This industry,” he advises, “is full of loan sharks, shady deals and people taking advantage of other people.” We talk about media and how it feels to work in cannabis where “the truth is changing every day."

      Brought to you by the Vancouver-based Burb, dedicated to the city with a legacy of tolerance and positive vibrations and the home of its celebrated BC Bud.


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