What would make an editor/writer with a Conde Nast and Huffington Post pedigree chuck it all to start a cannabis-centric lifestyle magazine? As the co-founder of Gossamer, von Pfetten has channeled her love for travel, design, art, culture et al into a print venture that looks to update the stoner aesthetic for the 21st Century. We talk with the Vancouver born von Pfetten about her pride for BC Bud, her love-hate relationship with “wellness,” women in weed and why she thinks we make fun of Gweneth Paltrow and Goop.

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