A: The original vision has not changed, but the scope of guests has. I’ve always been fascinated by subcultures entering the mainstream, from punk to graffiti and hip hop to skateboarding, street art, street wear and now — most glaringly — cannabis. My sweet spot is cultural disruptors, both indie and corporate and with the cannabis movement this was happening before our eyes — and still is.
Cannabis has a storied past and important legacy to uphold in its belief in the beneficence of the plant and its potential to improve our lives. Relatively new to the industry, I originally focused on guests who helped me learn about the Green Rush, CBD, social justice issues, the various factions within the industry. I’d mix in OGs like Fab 5 Fred Brathwaite, Futura and Ricky Powell, but also political thought leaders like Xeni Jardin and Douglas Rushkoff. Today I like to think of it as for people “who also smoke."