Can a marketing whiz who’s worked for halo brands like Nike and Beats By Dre make it in the Cannabiz? Can what he learned there be applied to the wild west of cannabis where the playing field is uneven and different rules apply. As CMO of Cura Cannabis Jason White is ready for the challenge. We find out how China changed him, how marketing to women and seniors is all the rage and what it's going to take to establish a brand in an industry on the brink of national legalization.
Brought to you by the Vancouver-based Burb, dedicated to the city with a legacy of tolerance and positive vibrations and the home of its celebrated BC Bud.