Marketing maven Shawn Gold has launched Pilgrim Soul, a company engineered to optimize human performance around cannabis and creative thinking. We talk about a workbook he published and the special cannabis blend he created to facilitate the process, the financial challenges of being ahead of the curve, psychedelics in the tech world, getting high with the Grateful Dead’s Bob Weir, what he thinks of Snoop Dogg’s weed and why you shouldn't email your boss when you’re stoned.

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